Light House Denver – The cooking oil and margarine brand, Filma, has officially announced Chef Devina Hermawan as its brand ambassador for 2025. This decision marks Filma’s strategic move to strengthen its image as a provider of high-quality products that support the cooking needs of Indonesian households.
Filma’s Senior Brand Manager, Anastasia Sheila, stated in a written announcement on Monday that the appointment of Chef Devina reinforces Filma’s commitment. This appointment highlights their dedication to consistently delivering high-quality products.
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“Together with Chef Devina, Filma continues to inspire delicious, creative, and innovative cooking experiences, making it a trusted choice in every kitchen,” said Anastasia Sheila.
Chef Devina Hermawan is widely recognized as a professional chef, cooking instructor, and culinary content creator. Previously, she had been entrusted as a brand ambassador for various well-known brands. These included kitchen appliances, oatmeal, dairy products, flour, and even telecommunication services.
With her strong track record in the culinary industry, Filma believes she will bring credibility and expertise. Her values align with the company’s core principles of quality, innovation, and trust.
Responding to her appointment, Chef Devina expressed her excitement about becoming part of the Filma family. “I am very excited to be part of the Filma family. As someone who believes that quality ingredients are the secret to delicious dishes, I see a strong alignment between my values and Filma’s commitment to providing premium cooking oil and margarine for the Indonesian community,” said Chef Devina.
As the first step in this collaboration, Filma and Chef Devina will launch a series of inspiring campaigns. These campaigns will include cooking demonstrations and culinary education content. They will also feature innovative recipes highlighting the use of Filma’s high-quality cooking oil and margarine.
“Together with Filma, I want to inspire Indonesian families to boldly explore various culinary creations,” added Chef Devina, who is currently 31 years old and hails from Bandung.
Through this partnership, Filma hopes to further engage with culinary enthusiasts in Indonesia. The goal is to provide a healthier, more creative, and inspiring cooking experience.
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