Chinese Customs Foil Labubu Toy Smuggling Attempts
Light House Denver – Chinese customs authorities recently intercepted attempts to smuggle Pop Mart toys, including the popular Labubu and Molly series. This action comes amid soaring prices and increased demand, coinciding with the global expansion of Beijing-based Pop Mart.
According to China Daily, customs officers seized undeclared toys from passengers suspected of intending to resell them. At Changsha Huanghua International Airport in Hunan Province, 318 Labubu dolls were confiscated from three passengers. In another case, a traveler at Hefei Xinqiao International Airport in Anhui Province was found with 94 dolls for resale.
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Overseas, Pop Mart toys are often cheaper due to currency differences and local discounts. For instance, sellers declare a Molly doll at Chinese customs for around $208 and resell it for $320. A limited-edition Labubu, initially sold for 99 yuan (approximately $14), now fetches over 2,000 yuan (about $290) on the resale market.
Labubu, a fluffy monster character with pointed ears and sharp teeth, and Molly, a cartoon-style girl with large emerald eyes, have gained international fame. Their popularity surged after being featured by global celebrities, including Lisa from BLACKPINK. However, this fame has led to chaos at some Pop Mart stores abroad, with long queues and even riots. On May 19, Pop Mart announced a temporary halt to sales of The Monsters series, including Labubu, in all UK stores due to safety concerns following such incidents.
Peng Peng, Executive Director of the Guangdong Society of Reform, noted that combating smuggling is challenging. However, he said consistent efforts can be effective, as seen in China’s crackdown on online fraud. However, Hong Kong lawyer Joe Simone believes legal actions in these cases are unlikely to extend beyond administrative fines for inaccurate merchandise declarations. “Customs can only catch a small fraction. How often do they really inspect every suitcase?” he remarked.
The smuggling of Pop Mart toys reflects the high demand for these products. While customs authorities face enforcement challenges, consistency and public awareness are key to addressing this issue.
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